Vision, Mision & Values

Our Vision

The region’s leading SME bank fulfilling all the requirements of modern banking while asserting a strong presence in retail services as well.

Our Mission

To continuously create added value for customers, shareholders, and employees by effectively carrying out all its banking services with an awareness and understanding of its social responsibilities and duties; to contribute to the development of the banking industry and capital markets; to secure itself a respected position in the banking industry in our region and in the world.

Our Goals

  • Be the leading SME bank in the region
  • Be the preferred business partner of SMEs and retail customers for fulfillment of their banking needs
  • Be the bank employing qualified personnel in the banking industry, and be the bank which such qualified personnel wish to be employed by
  • Ensure customer satisfaction achieving the industry’s highest quality levels in service in all of its business processes
  • Be a bank attaining stable growth and sustainable profit

Our Corporate Values

  • Customer focus
  • Reliability
  • Integrity
  • Creativity
  • Dynamism
  • Rationalism
  • Team spirit
  • Productivity
  • Transparency
  • Sensitivity
  • Self-confidence
  • Openness to change
  • Commitment to social responsibilities
  • Knowledge and experience sharing