Increase specially-designed product and service options while carrying out traditional banking activities.
Under the heading of customer segmentation, offer privileged products and services to small to medium-sized companies as well as middle and upper-income group retail customers.
Adopt a customer-focused, high-quality approach to service.
Ensure effectiveness in all critical processes, particularly in the management of credit and financial risk.
Achieve productivity in all business processes by means of a rich product line, transaction and system security, rapid high-quality transactions, and competitive pricing.
Motivate and support the ongoing development of employees by means of effective career progression and performance management systems.
Ensure that our internal as well as external customers are fully cognizant of our corporate identity.
Provide high-quality service in international banking through an extensive network of correspondent banks.